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Why use micro influencers

 |  Jay Dickens

Get the most out of your local Influencers

You have most probably heard about social media influencers and how they are benefiting the dentistry world?

The influencer industry is worth an estimated $10bn worldwide!! With 90% of millennials using social media you can see why using Influencers would be a popular marketing campaign.

But it’s not just about getting someone in and getting them to post, it is essential to have a good marketing goal and process.

 

So what is the difference between an influencer and a micro influencer?

The definition of a micro influencer often differs, but generally anyone with between 3,000 and 100,000 followers/subscribers is a micro influencer whilst anyone with more than 100,000 followers is classed as an influencer.

For dentistry we’d suggest anyone between 3,000 and 50,000 followers and the reason is this:

  • The lower end of micro influencers are most likely working with less brands meaning more time for you.
  • They are more likely to reply to comments and engage in messages / their community.
  • It’s also likely that their followers are local to them.
  • You can grow with them, look after them and they will look after you therefore building a strong relationship.

We recommend using micro influencers over influencers because according to a recent study, 82% of consumers are ‘highly likely’ to follow a recommendation made by a micro-influencer.

Why? Because they have formed a relationship built on trust, friendship and honesty with their followers and because of this they deliver high engagement rates.

In addition they are good for budgets. You don’t need a nationwide influencer. A local micro influencer will work better to help you increase your goals, which ultimately means more patients through the door.

FREE Guide

We have a FREE influencer guide and strategy booklet to help plan out your goals, budgets and contracts with your influencers. We have recently seen one local influencer boost profits by nearly £17,000 for one dental practice we worked with in Scotland and she only had 21,000 followers.

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Connect Your Award Winning Dental Marketing Partner

Connect Your Award Winning Dental Marketing Partner

Connect Your Award Winning Dental Marketing Partner

Connect Your Award Winning Dental Marketing Partner

Connect Your Award Winning Dental Marketing Partner

Connect Your Award Winning Dental Marketing Partner

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